Pure Abundance™ Volumizing Shampoo

Pure Abundance™ Volumizing Shampoo is a lightweight, silicone-free volumizing shampoo that removes product buildup and excess oil while delivering 4X more voluminous and 3X shinier hair (when using Pure Abundance™ Volumizing Shampoo and Pure Abundance™ Volumizing Conditioning Rinse for fine hair vs. unwashed hair). The gentle, soft gel texture transforms into a luxurious lather that enhances volume without weighing hair down.

BENEFITS
• 4X more voluminous hair^*
• 3X shinier hair^**
• Reduces breakage by 85%^**

SUITABLE FOR
• Hair types: fine
• Hair textures 1A–1C (straight), 2A–2C (wavy), and 3A–3C (curly)
• Safe for color-treated hair

AROMA
Features Aveda's own Pure-Fume™ aroma — a fragrance crafted from pure flower and plant essences rather than synthetic fragrance. The fresh, floral scent includes notes of jasmine, peppermint, palmarosa, ylang-ylang, and other pure flower and plant essences.

HOW THE BOTANICAL VOLUMIZING BLEND WORKS
The botanical volumizing blend features amaranth seed extract — a first in Aveda hair care — distilled to the size of a peptide to ensure efficacy. This peptide-sized extract evenly plumps each hair strand and reduces surface friction, creating enhanced volume with natural movement.

WHAT ELSE YOU NEED TO KNOW
• 95% naturally derived^***
• Vegan
• Approved by Cruelty Free International

_{*When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair vs. unwashed hair.
**When using Pure Abundance™ Volumizing Shampoo and Conditioning Rinse for fine hair.
***Per the ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.}

HOW TO USE
Massage Pure Abundance™ Volumizing Shampoo into wet hair. Rinse and repeat as needed. Follow with Pure Abundance™ Volumizing Conditioning Rinse.

FULL VOLUMIZING REGIMEN
Take your hair higher with a volumizing routine powered by uplifting botanicals:
• Purify with Pure Abundance™ Volumizing Shampoo — removes buildup and excess oil while boosting volume for fine hair.
• Volumize with Pure Abundance™ Volumizing Conditioning Rinse — lightweight volumizing conditioner for fine hair.
• Protect with Pure Abundance™ Volumizing Style-Prep — lightweight volumizing prep spray for fine hair.
• Style with Abundant Blowout All-Over Volumizing Spray — 24-hour all-over volumizing spray.

Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid <ILN54465>

100% Post-consumer recycled HDPE. Please recycle whenever possible.

Aveda was the first beauty company manufacturing with 100% wind power in its primary facility. Product manufacturing at Aveda's primary facility uses 100% renewable electricity fueled by an onsite solar array, plus wind power.