Ritual Bloom Pure-Fume™ Aroma Spray

More love, more connection, more meaning. More giving. This season, our limited-edition collection brings more to body, mind, and the holiday spirit.
This holiday-exclusive Pure-Fume™ aroma was co-created and inspired by the ceremonies and plant medicines of the Yawanawá. Every use brings ritual and presence to their everyday (or yours).

• Grounding Ritual Bloom aroma with eucalyptus, passionflower, white lotus, and other pure flower and plant essences

WHAT ELSE YOU NEED TO KNOW
We’re celebrating 30 years of partnership with the Yawanawá People of the Amazon Rainforest. Thirty years of reclaiming land and tradition — shielding borders and biodiversity — taking back sovereignty and identity with the Yawanawá. See their mark on our limited-edition gift sets and learn more about our work together here.
Our aromas are functional fragrances first — made for mind and spirit — and free of synthetic fragrances. They’re crafted by our own Pure-Fumers™ out of pure flower and plant essences, using the same principles of creative perfumery as our founder.

_{In honor of Aveda's commitment to the Yawanawá, we have donated $50,000 to their community to protect their 450,000 acres of land in the Brazilian Amazon, and we also paid fair compensation for the associated traditional designs and essences for this product. Purchase of Aveda products will not impact the amount of the donation.}

Spray on pulse points as desired.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.