Featured Ingredients:
Volumizing Carb Complex — The volumizing carb complex is a blend of three ingredients — upcycled rice protein, pullulan ferment, and cane sugar — that work together to create volume through fiber coating, inter-fiber friction, and external hold.
Upcycled Rice Protein — Creates a smooth coating on the surface of each strand for a plumping effect from root to ends. This rice protein is derived from broken rice fragments that would have been discarded by the food industry. These fragments are recovered and upcycled into a functional hair care ingredient, uplifting Aveda's mission of care to reduce waste.
• Source: Broken rice upcycled from the food industry
• Function in formula: Coats hair fibers to plump individual strands, contributing to enhanced thickness and fullness (fiber coating mechanism)
Pullulan Ferment — Increases separation between individual strands, amplifying the visible appearance of volume.
• Function in formula: Creates inter-fiber friction — building space between hair fibers so volume appears fuller and more lifted
Cane Sugar — Provides hold, locking in volume for a long-lasting, voluminous blowout.
• Function in formula: Delivers external hold — providing structure and lift that maintains volume without collapse over time
Water\Aqua\Eau, Sorbitol, Hydrolyzed Corn Starch, Butylene Glycol, Hydrolyzed Rice Protein, Saccharum Officinarum (Sugarcane) Extract\Extrait De Canne À Sucre, Pyrus Malus (Apple) Fruit Extract, Glycerin, Emblica Officinalis Fruit Extract, Pullulan, Acacia Senegal Gum, Sodium Dilauramidoglutamide Lysine, Pentylene Glycol, Citric Acid, Caprylyl/Capryl Glucoside, Polyimide-1, Sodium Polyacryloyldimethyl Taurate, Hydroxyacetophenone, Tetrasodium Iminodisuccinate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Fragrance (Parfum),* Linalool, Limonene, Citronellol, Geraniol, Benzyl Alcohol, Benzyl Salicylate, Benzyl Benzoate, Farnesol, Tocopherol <
ILN54395>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.