be curly advanced™ curl perfecting primer

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%^*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Since curls and coils are naturally more fragile, our game-changing styling gel also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for:

Wave, curl and coil types: 2A — 4C

All hair types: fine, medium and thick

Aroma:
Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences

97% naturally derived^**

Silicone-free

Sulfate-free

Vegan

Leaping Bunny Approved

Kokum seed butter deeply nourishes, conditions and provides slip

^*Ex-vivo testing on tresses.
^**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

How to Use

Lightly mist clean, damp hair. Do not rinse. Style as usual.

REGIMEN
Tight curls and coils:
•On wash days, usebe curly advanced™ shampoo,intensive curl perfecting masque andcurl perfecting primer, then style withcoil definer gel.
•Between wash days, swap shampoo for theco-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel

Wavy and loosely curly hair:
• On wash days, usebe curly advanced™ shampoo,conditioner andcurl perfecting primer, then style withcurl enhancer cream
• Swapconditioner for theintensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

Ingredients: Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate <ILN52210>

Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

90% post-consumer PCR HDPE bottle excluding pump.

First beauty company manufacturing with 100% wind power in our primary facility. Product manufacturing at Aveda’s primary facility uses 100% renewable electricity fueled by our onsite solar array, plus wind power.